Mongolians Love of Characters and Luxury Brands Make it a Perfect Market for Licensing
Brand licensing is common within the Mongolian market, and foreign companies establish contracts with Mongolian companies all the time.
Background to Brand Licensing in Mongolia
Mongolia is a mature and sophisticated retail market, and is in fact one of the strong and most diverse markets in the region for the licensing of brands and characters in the area of consumer products.
Well-loved foreign brands have had a long and successful presence in Mongolia and are examples of successful licensing contracts. Popular characters can be found on products as varied as cosmetics, stationery, food and beverages, clothes, and smartphones.
First Steps to Begin Brand Licensing in Mongolia
Trade shows are excellent for meeting prospective business partners and distributors, so attending events such as this could be a great way to test the waters of an overseas market.
Our company provides expertise on brand license development and license consulting, and using these services can be useful to your brand if it suits your market entry strategy.
As with any aspect of doing business in Mongolia, securing a brand licensing deal takes patience and commitment, but the rewards are worth it.
Our Intellectual Property is a great starting point for further information.
